The Brand

Maybank is big player in banking industries, with key operating “home markets” of Malaysia, Singapore, and Indonesia. Through MAE apps, they launch Sama-sama Lokal, a platform to help small business expand their operations online.

The Challenge

Not all bank users are foodies. Building a niche takes a lot of money, time and sweats.

The Solution

We use our food niche Facebook Page, Daily Makan, to run a more personalized campaign for Maybank latest apps, MAE. We connected our client with the audience by understanding and transforming the campaign intent into the vibes which resonate with our crowd.

Coupled with Facebook paid ads targeting lookalike audience, wider audience of the same demographic and interests is reached in just a short time.