Creating excitement around monthly new menu and items

The Brand

A&W Restaurants is an American fast food restaurant chain distinguished by its burgers, draft root beer and root beer floats. A&W made Malaysian history when it became the first fast food restaurant to open in the country.

The Challenge

Consumers are not always aware of new promotions and product launches from A&W. Less exposure also makes them reluctant to try new items.

The Solution

Since we launched our campaign in January 2020, we are able to consistently increase their prospect awareness towards their new product launches. Excitement delivered through Facebook Postimage visuals and persuasive copywriting.


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