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# of campaigns
Pools of raving fans uplifting brand virality
The Brand
Al-Ikhsan Sports Sdn Bhd is Malaysia’s No. 1 sports retailer which is primarily involved in the retail of sports footwear, apparel and equipment.
The Challenge
To reach a specific target group and create instant raves during a launch.
The Solution
theSukan is not only a sport niche platform, but it also accommodates multiple segments of soccer fans. Followers are very engaged with theSukan’s content, which is a factor that contributes to this post virality. Hence, al-Ikhsan manage to increase the awareness towards its new brand store to a large group of Liverpool FC fans instantly.
Campaign Type
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