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# of campaigns
Prepare for better days ahead and innovating for growth
The Brand
myNEWS is a convenience retail chain store located in Malaysia. Since the company’s inception in December 1996, myNEWS has evolved from a single newsstand of 200 sqft to the largest homegrown retail convenience store chain in Malaysia.
The Challenge
MyNews may struggle with low brand awareness, especially among consumers who are more familiar with other convenience store brands.
The Solution
Launch targeted social media advertising campaigns to increase brand visibility among specific demographics. Collaborate with Daily makan to introduce MyNews to their followers and leverage their reach to expand the brand’s presence.
Campaign Type
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